Reflection on Task 2

For task two I found it really interesting and very beneficial.. I had to purchase the adobe creative cloud to do the task but I’ve loved the whole process especially being able to learn so many techniques about type within one project.

Learning the dos and don’ts of typography and design was interesting as well as the “crimes against typography”. It also was intriguing learning about how much thought goes into type, its everywhere and its someones job to make things look a certain way, it doesn’t just happen – This idea has opened my eyes to looking at things in-depth and asking why things are composed in a certain way rather than just dismissing typography.

I can say I definitely feel more confident with Adobe Indesign and adobe Illustrator after this class. Learning how to create certain looks and just general knowledge of the applications is beneficial to me going forward in this degree.

Some difficult tasks that I needed to overcome when dealing with task 2 would include my inability to save my work. During the coarse of this task I lost all my monograms and my whole booklet on indesign. Melanie if you ever read over this SAVE YOUR WORK!!!!! This all happened a week before the final task was due so guess who had to restart. Other than my incapability of saving my work, I found everything else pretty cruisey, I was always able to ask for help from Jo and my peers.

Main points I will bring forwards with me in the projects that are still to come..

  1. Use margins and guidelines! – This saves so much stress and automatically makes everything look neater, tidier and overall more organised.
  2. Use the correct fonts for certain things!! – Don’t try and be edgy with your font choice because chances are if its not basic, no one will read it or even be able to read it!
  3. Get someone to check your work – After all a second opinion can’t hurt… can it?

A key point I would also like to make is that if you use simply shapes you’re able to create a whole book with out a problem on the creativity side of things. Keeping a similar colour palette throughout the whole book makes it appear neater and more organised rather than a whole bunch of miss matched colours and shapes throughout your work.

(TIP: Don’t be afraid to use other applications when it comes to creating designs like task 2 again, applications such as illustrator can be very beneficial if you know what you’re doing – use this to your advantage!!)

Also remember, block text can be a pain got read and can make the whole text just seem dry. To keep your audience interested make sure you split up your work (for this task we weren’t allowed to use images) use negative space and just design to create an interesting read for your audience, because trust me no one will make it to the end of the text if it isn’t split up in some way, shape or form.

Here’s a screenshot from my booklet.

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Notice – how I made the quote bigger than the rest of the writing, this splits up the reading and generating colour indents like on the second page just allows your audience to visualise something other than lines and lines of text.. Without that text there it would be absolutely horrendous to read, thats for sure.

 

 

Saul Bass

Saul Bass was born in 1920 in New York City, with his parents. He grew up always drawing and this advantaged him in the long run.

‘In the 1940s, Bass left New York for California. He worked mostly for advertising until his first major break: a poster for the 1954 film, Carmen Jones. The filmmakers were so impressed by his poster work, they invited him to design the title credits as well. This turned out to be a game changing decision.’ states 99designs

Bass was most known for some of his now popular designs including; Bell (1969), Kleenex (1980’s) and AT&T (1986).

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I chose to do my ransom quote on one of Sauls famous quotes:

“Work? It’s just serious play”

The meaning of this quote is to say that if you love what you do for work, you’ll never see it as just work, you’ll see it at play. As a graphic designer it is clear that you need to have an interest in the field before you continue to get involved in the industry. Sauls quote, allows his audience to identify that if they are in the correct field of work, work will never be boring, tiring, not rewarding or not worth it… It will always be a delight, if not the most enjoyable thing going to work everyday and designing something you are invested in.

Looking at Bass’s history it is clear to see that his “big break” came from poster work and title credits, and as a kid he loved drawing, it is clear to see that this love for art/design has and always will run through his blood. His design work is clear, simplistic and strong, so much so that the Kleenex brand alone have kept his designed logo for years upon years.

But what does this mean to designers looking for inspiration from Bass?

Bass has been and still is a very good designer and is extremely recognisable for being a ‘game changer’ in the world of graphic design. he encourages creativity, positivity, simplicity and an overall positive work-ethic. In saying this its not only graphic designers that can use him as a role model, as his quote states – if you love your job it’ll never be seen as work in your eyes, this isn’t only limited to graphic designers but also to anyone, no matter what their working history/background whether it be accounting, a trade, lawyers or anything else under the sun.

It was for this reason that I chose to use this quote. An enthusiastic individual/role model who has a positive look on life and work. A high achiever and a recognisable figure within his community.

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This is my ransom quote I’ve created using type from many different sources. Ive used Saul Bass’s quote to do so and do so In a way that is interesting to me

Monograms

Monograms. what are they and how are they used? what are their purpose and why does anyone even use them?

‘A personal monogram serves a practical purpose: to identify the owner. And, often times more importantly, a monogram serves a decorative purpose: it allows the owner to send a message about her or his personal style’ States American Stationary

Monograms are used for a number of reasons and identify:

  • authority
  • brands
  • locations
  • personal names
  •  identity
  •  power
  •  dominance
  •  Ownership
  •  origin
  •  superiority
  • along with many other things

Monograms were and still are used in a number of ways, this includes for weddings, letter seals, kingdom emblems, and many more

One of the offer uses for monograms is the use of letter seals. image.png

The importance of this was for 1. to seal letters in the mail, but 2. to identify the sender of these letters. This was a popular way of sealing letters back in the day, however this has now been modernised into stickers, some being with the monogram still attached, however most of these stickers have a name and address on them without a monogram at all.

A modern use for monograms are for brands one popular example is the Volkswagen logo

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This is such popular/well known logo its hardly recognisable as monogram. Its purpose is to be able to identify the car brand, rather than having to use the whole brand name “Volkswagen”. This monogram is used for identity and reliability as the brand is very reputable for.

 

Influential Designers

Wes Wilson was born on July 15, 1937 was and still is a highly recognisable leading designer off the incredible psychedelic posters. He invested the style that is now synonymous with the peace movement, psychedelic era. He was highly recognised for his invention and popularising a “psychedelic” font around 1966. This font was made up of letters that appeared to be moving or melting. this font is now the basis for most of the psychedelic posters and artworks in this time period and onward. The Art Nouveau movement is what heavily influenced his style in this time and he was later recognised as one of “The Big Five” of San Fransisco poster artists, the other four being Alton Kelley, Victor Moscoso, Rick Griffin, and Stanley Mouse

During Wilsons time he was heavily impacted by the Vietnam war that was happening at the time

The Vietnam War

To sum up the Vietnam War, heres some things you should know;

  • The Vietnam War and active U.S. involvement in the war began in 1954, though ongoing conflict in the region had stretched back several decades.
  • By 1962, the U.S. military presence in South Vietnam had reached some 9,000 troops, compared with fewer than 800 during the 1950s.
  • By November 1967, the number of American troops in Vietnam was approaching 500,000, and U.S. casualties had reached 15,058 killed and 109,527 wounded

More war quick facts and the whole run down can be read here, it includes a timeline so you’re able to identify whats going on at each significant point y in time regarding to the war >>> Vietnam War facts

Back to Wilson 

So what did this mean for Wilson?

To use his platform and his medium to be able to voice his opinions he took to protest posters, and using the peace movement to do so.

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The image above is one of the most popular anti war protest posters of its time. But what does this mean?

He uses his connection to the peach movement to be able to construct this work, evident through the use of one of the subjects throwing up the easily recognisable peace sign.

The text across the top is a quote from the Bible, Isaiah 2:4 … “And he shall judge among the nations, and shall rebuke many people … and they shall beat their swords into plow shares and their spears into pruning hooks”

This signed poster for is for the “New Mobilization West” protest, created to look like a concert poster. The march took place on 15th November 1969, starting at Golden Gate ark and ended at the Polo Grounds in San Francisco States ‘down the tubes’

 

 

Reflection #2

Due to the research i’ve conducted on psychedelic/pop art and Swiss modernism I’m really interested on these two. For this alphabet task I am going to use the theme of colour pop on all my coloured letters to keep the same theme throughout the entirety of this task. The reason I chose to do this is that it is something that is achievable for me and my basic skill set at this point in time, once I learn to use the adobe creative cloud applications a little better I will definitely undertake more difficult tasks, however for the meantime Im going to stick to something that is physically achievable.

Psychedelic/Pop art and Swiss modernism are two visual languages of communication that I am interested in after doing a rough overlook of all the design types.. Something else that interests me is post modernism.. Hopefully throughout this session I’ll be able to incorporate all of these design types in my work, to see what works best for me, what I enjoy the most and what looks the best in a design overview.

Swiss Modernism in Visual Communication Design

Swiss modernism is very recognisable time period in communication and design however it is quite difficult to unpack and explain the concept. Swiss design was a movement that took place in the 1950s which were taught by Josef Müller-Brockmann and Armin Hofmann in two seperate art schools. The main concept behind Swiss modernism was that design should be as invisible as possible and that the content being displayed should speak for itself. This in itself meant that you should be able to understand the connotations and concept of the visual communication without relying on the design to do so.

Design99 confirms “What distinguished Swiss Design was the use of asymmetric layouts with text aligned flush-left, ragged-right; sans serif typefaces like Akzidenz Grotesk and, later, Helvetica (originally called Neue Haas Grotesk); the use of photographs instead of illustration; and, most importantly, the deployment of a mathematically determined grid to determine the placement of design elements” all of which are methods that continued to be important to current web design. 

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 ‘It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s. This style in art, architecture and culture became an ‘international’ style after 1950’s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.’ Smashingmagazine

Composition – Week 2

By applying some of the compositional techniques learnt in week 2’s lecture we are able to deconstruct Swiss designs and see what techniques were effective within the design. 

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Joseph Müller-Brockmann, Zürich Town Hall Poster, 1955

This Town Hall Poster created in 1955 by Joseph Müller-Brockmann used many compositional techniques to compose this design including; Form and Form Relations, Overlapping and Visual Hierarchy  only to name a few. 

Form and form relations – This refers to communication through line, shape, direction, scale, tone, colour, texture etc. even before words or any recognisable image, and also relates to the organisation, placement or relationship or forms in a composition. In connection to this specific image it is clear that Brockmann’s’ form and form relations within his design are made apparent by the use of lines, shape, direction, colour and tone. Brockmann has used a T like grid to create its design diagonally across the page. 

Overlapping – The use of overlapping in this design creates a form of traffic in the middle of the design.  Creating this cross-section allows the audience of the design to see that there is intact depth within the image.. By using this compositional technique it becomes apparent that there is an illusion of foreground and background. 

Visual Hierarchy – This refers to what your eyes are drawn to from the first glance at the image then working its way to the lest thing your eyes focus on. In relation to this image the bold white lines are what the eyes are drawn to first, then its direction allows you to then focus on the finer lines… Your eyes are then drawn to the words in bold then lastly to the text in the lower right hand corner. The order of these are called the visual hierarchy within a visual design. 

Swiss modernism was a very important time in design history and is still commonly used in todays visual design world. Understanding the history is important to circulating ideas on visual design. 

 

Psychedelic Design

Psychedelic design originated in the mid 1960s through to the 70’s. Focusing on the United States, where it flourished the most, Victor Moscoso (a reputable graphic designer) designed 60 posters within an 8 month period in 1967. Some of the primary factors of psychedelic art: fantastic subject matter, kaleidoscopic and spiral patterns, bright colour, extreme detail, […]